At last we may be able to do away with the rather lengthy word: Sustainability. After all it is a mouth full and has become so varied in its definition that most cannot agree on what it means anymore. Well, in comes a new catchy phrase to represent what we are all really after and that is: “Shared Value”. Not that we can just sweep away the old term, especially since there are formidable agencies like the Dow Jones Sustainability Index. Hmmm ….. Dow Jones Shared Value Index….. Somehow I doubt they will change the name even if Reuters and Harvard are pushing the new vernacular. At any rate, the phrase will do well to freshen up the movement and draw us all a little closer to the common goal. After all, sustainability infers individualism for an organization but Shared Value drives home the sense of the broad community ecosystem – well, at least I think so.
See more here:
http://www.reuters.com/article/2011/02/28/philanthropy-corporate-idUSN2427813820110228
or watch more at:
http://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/1#
