As one of a handful of enterprise class sustainability principals talking to companies every day I get to notice trends first. More and more of the calls with enterprises across North America regarding sustainability are about competition. Organizations want to know how they can gain the upper hand by being first to shine on sustainability thereby gaining market share – or – they are scrambling to catch up to their peers. Even without peer pressure more and more are reporting that customers are requesting sustainability reports more and more as part of purchases – especially business to business. If you are one of those out there still thinking this is all conjecture consider the savvy buyer. The flip side of all this is that any savvy buyer is going to use anything at their disposal to justify a purchase and negotiate price. If you find a customer that is not asking so many questions – please share – I think we’d all like to have a go at them to sell them something. If you have not found your way out of the red ocean of competition - see book “The blue Ocean” than the least you can do is embrace everything at your disposal to address the competitive scenario you’re in. Even if you’ve found yourself in the “blue ocean” is it really time to relax your pursuit of excellence? Why not be as sure as you can in any case to address those that would seek to supplant you? The good news is that there are software solutions that can be easily deployed - like those found at www.sapcarbonimpact.com. It’s in your reach.
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